About MapleLine Magazine

A conversation about change and growth in Sooke.

MapleLine is a quarterly magazine about the Sooke community

MapleLine Magazine is a quarterly news issues magazine that provides an opportunity for community conversation about the activities, growth and development of Sooke, BC (population 10,000). MapleLine serves a readership of Sooke, the western communities of Greater Victoria, and in general southern Vancouver Island. MapleLine aims to contribute to the production of meaningful and insightful news coverage within the journalism profession.

MapleLine was launched in 2008 by Brookeline Publishing House Inc., a company that has written, edited, produced and managed print and online publications for clients in the southern Vancouver Island region since 1993.

Underwritten by Brookeline Publishing House Inc., MapleLine has launched its Journalism Career Mentoring Program, providing news-writing training to adults, with a career training focus for youth ages 17 to 22 but open to all ages.  Sponsored in part by the Sooke Harbour Chamber of Commerce and Village Food Markets. Additional corporate sponsors welcome; please inquire to editor@maplelinemagazine.com .

As of February 15, 2010, Brookeline has a new office in the MapleLine Business Centre at 6707 West Coast Road in Sooke town center (across from Peoples Drug Mart).

Brookeline is a member of the Sooke Region Chamber of Commerce; on behalf of MapleLine Magazine, Mary Brooke volunteered with the Chamber's Sooke Spirit Festival Committee (Dec.5, 2009 event).

Your Community News Team: 

Phone - 250-642-7729

	Publisher/Editor Mary P. Brooke	Mary P. Brooke, B.Sc., Cert.PR is the creator and publisher-editor of MapleLine Magazine. Mary has a "nose for news" plus a knack for drawing together talent to produce creative results about a diversity of topics and interests.  Mary has over 25 years experience in writing, editing, page design, publication production, online services, print management, advertising and marketing, book and magazine publishing, and adult education.  She has recently launched the MapleLine Journalism Program in Sooke, which was recognized by the Sooke Harbour Chamber of Commerce in their Service Industry Business Excellence award category (Nov.2009). Mary is a member of the Sooke Harbour Chamber of Commerce and the Sooke Community Arts Council. She is a member of the Editors' Association of Canada and will be a panelist at the Canadian Authors Association conference in June 2010. Mary holds a B.Sc. in nutrition science with a second major in sociology and has a Certificate in Public Relations. Mary opened the new MapleLine Business Centre on February 15, 2010. She lives a busy life in Sooke.
	Ad Sales Rep Lesley Ann Manning	Lesley Ann Manning has been an advertising sales rep with MapleLine Magazine since August 2009. She has loads of advertising sales experience from having worked at the Times-Colonist, her own ad agency in Edmonton, and with her family's publishing business in Victoria. Lesley loves pets. She lives in East Sooke.
	Graphic Designer Robert Kabwe	Robert Kabwe is an award-winning digital graphics specialist who co-produces our fabulous MapleLine Magazine covers. He designed the MapleLine website. Robert has worked with Brookeline Publishing House Inc. (publisher of MapleLine Magazine) on various projects since 2004. He lives in Montreal.
	Assistant Editor Catherine Brooke	Catherine Erin Brooke has assisted with writing, editing and proofreading for MapleLine Magazine since January 2009. An anthropology student at Camosun College, Catherine has a keen sense for what makes people tick. She lives in Victoria.
	Production Support Donald C. Mills	Donald C. Mills contributes to MapleLine with photography, proofreading and distribution support. Don is the author of the widely known Giant Cedars White Sands Juan de Fuca Marine Trail Guidebook. As a boating and fishing enthusiast, he loves living in Sooke. He manages the outdoor landscaping at the new MapleLine Business Centre.
	NewsWriter / Web Contributor Mackenzie Fisher	Mackenzie Fisher is one of the MapleLine Journalism Program participants. Her stories began appearing in our website in November 2009. She is focussing on building our Fashion and Beauty online reading room.
	Office Support. NewsWriter / Web Contributor Karen Laharty	Karen Laharty helps run the MapleLine Business Centre office and is one of the MapleLine Journalism Program participants. Her stories began appearing in our website in November 2009, then in our bi-weekly enews, and now in the print issues starting Winter-Spring 2010.
	NewsWriter / Web Contributor Samantha MacLean	Samantha MacLean is one of the MapleLine Journalism Program participants. Her stories began appearing in our website in November 2009. She is focussing on building our Arts in Sooke online reading room and helping out with some research projects.
	Server-Side Support Les Oberg	Les Oberg manages the Brookeline/MapleLine server on a highspeed line in Victoria and maintains the computer systems for our office and for some of our associates. Les has done a top-notch tech job for Brookeline since the year 2000. He lives in Victoria.

Meet the Writers/Contributors

As the publication grows, more contributors are welcomed to our ranks. Our writers work to condense ideas into tight, readable articles that inform with a spark or two of insight. Here is our list of contributors:

STORY & PHOTO CONTRIBUTORS (Vol.2 - 2009-2010 ~ Issues 5 through 8):
Catherine Brooke (general); Jennifer Brooke (crossword puzzles); Mary Brooke (news & features); Rebecca Brooke (science); Debbie Clarkston (history); Devavati Cunningham (Cosmic); Mackenzie Fisher (local news and feature stories); Darren Fisk (financial); Marcie Gauntlett (food & travel); Kurtis Gramchuk (sports); George Holmes (coast guard & boating); Vienna Kappell (legal); Karen Laharty (local news and feature stories); Stephanie Lumley (schools); Samatha MacLean (local news and feature stories); Liana Maloney (pets); Donald C. Mills (gardening); Russ Nicks (whales); Pam Portal (children, sport, community; Farmers Daughter v2n2); Kim Restall (local news and feature stories); Laurie Savoie (pets); Dela Wilkins (health). 

Guest contributors (Holiday season issue Nov.2009): Sooke Mayor Janet Evans; Sooke Historian, Elida Peers; Sooke Harbour Chamber of Commerce president, Gwen Fisher; Coast Guard Auxiliary Station 37 Station Leader (outgoing), George Holmes. Guest contributors (Winter-Spring 2010): Sooke District CAO, Evan Parliament; Sooke Region Chamber of Commerce President, Todd Olynyk; Sooke Harbour House co-owner, Frederique Philip; Kathryn Kusyszyn, for Sooke Food CHI.

STORY & PHOTO CONTRIBUTORS (Vol.1 - 2008-2009 ~ First four issues):
Ken Allard (boating); Laura Allard (networking, boating); Ross Amos (photographer); Marlene Barry (wellness); Maria P. Boorman, ND (naturopathy); Jennifer Brooke (crossword puzzles); Rebecca Brooke (science); Cathy Dierk (medieval festival); Andrei Federov (photography); Janine Fraser, ND (natural remedies); Judithe Ann Gatto (Canada Day); Kurtis Gramchuk (sports); George Holmes (coast guard); Gerhard Jacob (cosmic); Bonnie Keleher (education); Vicky Korkoras (fashion); Kathryn Kusyszyn (food sustainability, yoga); Jorg Langewitz (housing); Karen Longland (gardening); Stephanie Lumley (schools); John Luton (cycling); Judy MacNeill (wellness); Liana Maloney (pets); Elizabeth Miles (people); Terrie Moore (EPCOR); Louise Morin, optometrist (eye care); Marcella Obdrzalek (cycling); Elizabeth Olsen (aquatics); Wendy Palynchuk (employment); John Twigg (political analysis).

PRINT COVER DESIGN & WEBSITE DESIGN DEVELOPMENT:
Mary P. Brooke; Robert Kabwe. (cover graphics, web design)

WEB/COMPUTER SUPPORT:
Brendan Clement; Les Oberg; Ryan Proctor; James Twigg.

Contests:

Visit the CONTESTS page for the names of current contest winners.

Testimonials

EASY TO READ:  "It's the best magazine ever! It's informative, local, well written, easy to read ~ a cover-to-cover book!"  Lorna Danylchuk, Sooke, BC  [Mar.2010]

SOMETHING DIFFERENT:  "I read it from cover to cover. It's a little bit different from the weekly newspaper!"  Comment by a local reader at the annual Women's Wellness Show, Mar.6/10, Sooke, BC  [Mar.2010]

READERSHIP SERVICE:  "I love that little magazine from Sooke. It makes me wish I lived there."  Lynn S. ~ a reader in Surrey, BC  [Feb.2010]

READABILITY:  I read the entire issue! Ron, Fast Signs, Victoria, BC [Feb.2010][

READABILITY:  Usually I skim through magazines, but I found myself reading MapleLine cover to cover. It's a well-produced little magazine. Sue Truman, Cabin Creations, Sooke, BC [Jan.2010][

DELIVERY TO COMMUNITY:  I think it's great to find MapleLine in so many locations around Sooke. Carmen Neuman, Sooke, BC [Nov.2009][

FORMAT:  I like the size of MapleLine -- it's easy to put in my pocket and it looks great with other magazines in the reading areas of our home. Sema Phair, Sooke, BC [Sept.2009][

DISTRIBUTION:  Thank you for continuing to make MapleLine available through The Stick! Our customers truly appreciate the variety and depth of information inside every issue. David Evans, Stick in the Mud Coffee House, Sooke, BC [Aug.2009][

CONTENT EXCELLENCE:  All-encompassing of the Sooke area. I read it cover to cover.  Judy Lerch, Sooke  [Jul.2009]

WRITING STYLE:  Your writing style is clear. You don't use cliches. John Zaremba, Executive Director, Sooke Harbour Chamber of Commerce, Sooke, BC [Jul.2009]

NEWS INSIGHT:  All of your content is really timely and interesting. You seem to have a good sense of interesting stories going on in Sooke.  Jessica Boquist, Sooke Garden Project  [Jul.2009]

INFORMING NEW RESIDENTS:  As new residents it has helped us get to know Sooke.  Angela Dorsey, Sooke  [Jul.2009]

SERVICE TO ADVERTISERS:  I'm advertising with you because I want my company to be part of your high-profile presence in Sooke.  Alan Zielonka, Sooke Electric, Sooke  [Jun.2009]

MEDIA EXCELLENCE:  I find the approach you have taken in creating this magazine is refreshing and insightful. More media voices in the Sooke area and along the west coast are always welcome. I encourage you to continue to provide options for readers and advertisers alike.  John Horgan, MLA for Juan de Fuca [[May.2009][

COMMUNITY IMPACT:  I just read MapleLine cover to cover. You are really doing some good worth there in creating a palpable sense of community. Pam Portal, Victoria, BC [[Mar.2009][

COMMUNITY SERVICE:  We definitely need better health care here. <snip> This has been a concern of mine for quite some time, and I appreciate the opportunity to voice my opinion (in response to a MapleLine survey about the minimal provision of health are servies in the Sooke area). Nancy Most, Sooke, BC F[Feb.2009]eb.2009]009]

IMPACT:  I appreciate your enthusiasm for this article (on coffee shops), my shop, MapleLine and Sooke. You are exactly what Sooke needs and you're the kind of person I was hoping would wander into The Stick. David Evans, The Stick in the Mud Coffee House, Sooke, BC [Feb.2009][Dec.2008]

CONTEST FEEDBACK:  Your contest (to win books) is great and it helps to know local writers. Letissia Polonia, Sooke, BC [[Nov.2008]Dec.2008]

LAUNCH:  MapleLine is a great addition to the community. Congratulations, it's very well done! Mayor Janet Evans, Sooke, BC [Nov.2008][N v.2008]

DEVELOPMENT:  I think MapleLine is a great idea. I'm impressed with how quickly you've adopted Sooke as your new home and have immersed yourself into the community. Stuart Price, Realtor, Victoria, BC [Nov.2008]

Sooke Road driving safety ad:

The back cover of the Winter 2009 issue presented a community support advertisement reminding everyone to drive safely on Highway 14 (Sooke Road). In time, most of us hope to see signage and/or structural changes to Highway #14 to help make the drive safer.

 

Mission Statement

MapleLine seeks to inform, educate, and promote open conversation about economic, social, educational and health care issues in Sooke, and to foster Sooke's role as a vibrant community within the Greater Victoria area, the Sooke to Port Renfrew west shore tourism footprint, and the southern Vancouver Island region.

The print magazine seeks to facilitate the resolution of contentious issues by providing information and insight. We aim to think outside the box. Our quarterly schedule allows us to dig deeper toward fostering a greater understanding of interesting and stubborn issues.

Our online web-content mission is to be a "living-Web", an expansion of the themes established by the print version each issue. Online articles and features are updated regularly, with links and content that serve our readers and support our advertisers. The blog provides an opportunity for reader input.

The MapleLine name is based on the maple leaf image that represents a peaceful community unity, and this supports MapleLine's goal to be a unifying community influence for the Sooke area readership. In Canada, the maple leaf is red on our national flag. Maple trees provide sap which nourishes the tree (also sweet and tasty for people). In India, the maple leaf is frequently seen as a motif in carved furniture. And in 2009 we learned that Senator Edward Kennedy (who championed the goals of a healthy national community) was buried in the shade of two maple trees at Arlington National Cemetery.

What's inside the magazine

MapleLine Magazine brings insightful articles and custom ads to a readership of 8,000+ (distribution of 4,000 x 2 readers per copy) in Sooke and southern Vancouver Island.

Sooke area news.

Guest editorials from community and business leaders.

Social, health and educational issues.

Political and economic issues.

Arts & culture, tourism, fitness & sport.

History of the local area.

Contests, surveys, crossword puzzles.

Letters to the editor.

 

Publishing and Distribution

Current print publishing schedule 2009-2010: quarterly (Feb.3, May 5, Aug.4, Nov.3)

Distribution each issue: 4,000 copies (approximate readership 8,000+)

Format: handy-size 5.25" x 7.25", glossy, full colour

ISSN: 1918-3992

Subscriptions: 4 issues per year. $15.95 (includes 5% gst) for subscribers within Canada, or $25.00-Cdn for subscribers located outside Canada. International subscribers should pay $25.00-USD (by credit card, or by cheque or money order payable to Brookeline Publishing House Inc.)

 

Print Magazine Deadlines

SUMMER Editorial deadline:  Mar.30/10 (for the May-July 2010 issue).

SUMMER Advertising deadline: Apr.8/10 (for the May-July 2010 issue). (for the Aug.-Oct./09); October 8/09 (for the Nov.09-Jan.10).

Online E-Bulletin Deadlines

Two days prior to the bi-weekly release dates. Issue dates are usually the 1st to 3rd and 15th to 18th of each month.  See the ENEWS main page.

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