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7 ways to advertise (last update Nov.5/10)

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Publication Print Advertising:

Glossy Colour Print Magazine

WHY ADVERTISE IN the GLOSSY BI-MONTHLY MAGAZINE?

Be seen in MapleLine Magazine. In addition to promoting your business, service or event in the glossy bi-monthly magazine, your participation shows support for good news and great ideas in an ongoing conversation about the growth and changes in the Sooke community. Our ongoing health and arts sections are of value to all readers.

Reader retention is up to 2 months (of the face-date after release) or longer. Most readers indicate long-term periods of reading during times of relaxation. MapleLine excels at delivering accessible writing -- people read our stories all the way through and have a high content retention rate. Time spent with MapleLine includes time viewing your advertisement. The small dimensions of the publication encourage carrying the publication in briefcase, purse or tote bag.

Some printed issues of the magazine will be kept by readers for an entire season (e.g. Christmas season or summer holiday season) or an entire lifetime (if a story is meaningful to an individual, family or group within the community). Some readers are now professing to being 'collectors', with each issue kept in sequence, for future reference.

All ads are full-colour, printed on beautiful glossy stock. Design services included.

1. PRINT ADS - feature articles section

MINI-BURST: $100. Small boxed display ad. Size: 2.25" x 1.0"
STEPPIN' OUT: $145. Boxed display ad. Size: 2.25" x 1.25"
PRESENCE: $165. Boxed display ad. Size: 2.25" x 1.5"
FOOTPRINT: $165. Mini banner-style. Placed at the end of an article. Size: 4.75" x 0.75"
CHUNKY: $200. Boxed display ad. Size: 2.25" x 1.875" [special available to March 31, 2011: book this size for 3 consecutive issues and get a 10% discount]
CHUNKY-PLUS: $235. Boxed display ad. Size: 2.25" x 2.0"
BOLD STATEMENT: $325. Vertical boxed display ad. Size: 2.25" x 3.375"
COMMANDING: $495. Half the page. Size: 4.75" x 2.75" (no bleed)
BIG MAMA: $925. Full page. Size: 4.75" x 6.5" (no bleed)

2. PRINT ADS - back cover

HALF COVER SIZZLE: $695. Half the back cover. Size: 4.5" x 3.5" (no bleed)
BREATHTAKING: $995. Inside back cover. Size: 5.25" x 7.25" + bleed (full page)
BACK COVER DYNAMITE: $1,350. Full back cover. Size: 5.25" x 7.25" + bleed

BACK COVER & INSIDE COMBO: $865. Half the back cover. Size: 4.5" x 3.5" (no bleed) *plus* one 2.25" x 2.0" boxed display ad inside the magazine [regular value for both bookings would be $930-- you'll save $65].

3. PRINT ADS - directory section (inside back)

Text-box display, classified style. On the inside back page and/or 2nd-to-last inside page(s). Design services included.

Get the word out:
Info Blast: $39.50. Up to 4 lines of text
Mini Logo Message: $55. 5 lines of text, with mini logo
Directory display ad - mini: $75. 2.445" x 0.875"
Directory display ad - small: $100. 2.445" x 1.0"
Best sellers:
Directory display ad - medium: $115. 2.445" x 1.5"
Directory display ad - large: $145. 2.445" x 1.8"
Largest sizes:
Directory display ad - extra-large: $165. 2.445" x 2.0"
Directory display ad - banner: $185. 5.0" x 0.625"

TECH SPECS (display ads)

PRINT: PDF or jpeg; 300 dpi; CMYK; full bleed should include 0.25" additional

ONLINE: jpeg; 72 dpi

Bi-Monthly MAGAZINE PRINT DEADLINES 2011:

ISSUE COVER DATE ~ release date is on Wednesdays	Editorial Deadline and Themes	Ad Insertion Deadline	Camera-Ready Deadline
BI-MONTHLY	In addition to seasonal themes, EACH ISSUE includes sections on HEALTH and the ARTS.	Book your ad by this date for in-house design.	Submit print-ready ads (CMYK/300 dpi) by this date.
Vol.3 No.2 Jan-Feb. 2011 Jan.5 Winter 2011	Thurs. Nov.30/10 New Year, winter, Valentines & family, personal space, indoor plants; real estate review.	WINTER: Wed. Dec.8, 2010	Mon. Dec.13, 2010
Vol.3 No.3 Mar-Apr. 2011 Mar.2 Spring 2011	Thurs. Jan. 27/10. Spring season. Food sustainability, planting, garden plans. Housing and community growth.	SPRING: Wed. Feb.9, 2011	Fri. Feb.11, 2011
Vol.3 No.4 May-June 2011 May 4 Early Summer 2011	Thurs. Mar.31/10. Graduation, weddings, summer vacations, crop gardening, swimming.	EARLY SUMMER: Thurs. Apr.7, 2011	Wed. Apr.13, 2011
Vol.3 No.5 July-Aug. 2011 July 6 Mid-Summer 2011	Tues. May 31/10. Canada Day, outdoor sport, animals & nature, photography.	MID-SUMMER: June 7, 2011	June 13, 2011
Vol.3 No.6 Sept-Oct. 2011 Sept.7 Fall 2011	Fri. July 29/10. Education, harvest, contemplation, Sooke Fine Arts Show, fishing update, soccer.	FALL / Back to School: Aug.7, 2011	Aug.13, 2011

Inquiries: advertising@maplelinemagazine.com

POLICIES

ADVERTORIALS. We do not publish advertorials (i.e. ads in the form of articles) either online or in print, though we may seek advertisers whose products and services amplify the message or theme of feature articles.

RESTAURANT & FILM REVIEWS will be accepted for consideration in our ArtsinSooke.com website, but we reserve the right to decline any commentaries that are unduly negative or slanderous about our advertisers or any third party.

WE RESERVE THE RIGHT TO DECLINE any event listing, advertisement or sponsorship which in the opinion of the publisher does not serve the best interests of the publication, readership or community.

Flyer Print Advertising:

Business to Business, Business to Consumer

4. NEIGHBOURHOOD COMBO FLYERS

When you have a quick, timely message to get out to the core neighbourhoods of the Sooke area, jump on board with one or more weekly editions of the MapleLine Neighbourhood Combo Flyers.

Share the page with other businesses and organizations, to share in the cost. Available for one or more Canada Post mailwalks, with some custom variations. Black ink only, on coloured bond.

This is an affordable way to promote specials, discounts, sales, coupons or upcoming events. Ad design included. Weekly deadline: Friday noon, for distribution the following Wednesday. Inquire about which routes are covered for your target marketing period. advertising@maplelinemagazine.com

Cost per ad, per week:

Small - $45 to $59.95 depending on route(s)
Medium - $55 to $79.95 depending on route(s)
Large - $85+ depending on route(s)

Online Advertising & Sponsorships:

Online Advertising:

5. BE SEEN WITH THE ONGOING E-NEWS:

Deadlines are flexibile for online ads and sponsorships. Place and update your ads/sponsorships as suits your marketing schedule.

Join the Sooke Business Directory online. If you have purchased a print ad in MapleLine Magazine, get a text link in the Sooke Business Directory for only $19.50 per year! With logo it's $35+HST.

Be part of the weekly/bi-weekly MapleLine e-news blasts. Place your announcement or display advertisement in a timely fashion. The e-bulletin pages stay online indefinitely as archived pages (including your ads). See sample e-news bulletin. Send ads and bulletin info to advertising@maplelinemagazine.com

No fixed deadlines. We release the en-bulletins as news warrants.

Community event announcements*	free (includes link); add $15 to include logo
MINI DISPLAY	$17.50 for 1 insertion, or $31.50 for 2 insertions (approx. 220 pixels x 150 pixels)
SQUARE BUT COOL	$32.50 for 1 insertion, or $59.95 for 2 insertions (approx. 220 pixels x 220 pixels)
LARGE BANNER at foot of page	$45 for one insertion; $65 for 2 insertions (approx. 730 pixels x 115 pixels)

6. BE A NEWS SPONSOR:

Sponsor an arts review page. Place a display ad on any page in our a restaurant review section or film review section in our ArtsinSooke.com website. Ad sizes are for 12 months -- small ($75+HST), medium ($105+HST) and large ($150+HST). See custom rate sheet for the arts website.

Sponsor an article page. Where a particular topic, theme or community issue is important to you or business, you can have your ad (with link) posted on an existing news-article page about that topic, and keywords about your business added to the code on that page. $95+HST for 12 months exposure (archived after 12 months, still searchable).

7. BE A NEWSMAKER:

Create a custom article page. Be a newsmaker! Where a particular topic, theme or community issue is important to you or business, we can build a new article to promote that topic or issue. You are seen as the page sponsor. Search engine keywords about your business are added to the page. News updates may be made regularly to the page throughout a 12-month period. $295+HST for 12 months exposure (archived after 12 months, still searchable).

CONTACT & PAYMENT (print and online)

Inquire about advertising by phone at 250-642-7729 (or 1-877-595-6925 from beyond the Greater Victoria area) or email: advertising@maplelinemagazine.com

Invoices will be issued upon receipt of ad booking. Net due.

Payment accepted by cheque (payable to Brookeline Publishing House Inc.), Visa (no surcharge), MasterCard (no surcharge) American Express (1% surcharge), and Interac (in-store only). Advertisers located outside Canada will be invoiced in US dollars.

HST payable (12%) on all ads.

Print Ad Discount: Buy a print ad for 6 consecutive issues (pay for all 6 insertions up front) and get a 10% discount.

Non-Profits Discount Rate: Registered non-profit associations may request a first-insertion discount of 10% on standard advertising rates.