Advertising Rates: print, online & blog             See: Sooke Business Directory >>

Print Advertising:   updated July 30/10

Click here for a summary of editorial themes and ad deadlines.

Glossy Colour Print Magazine

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WHY ADVERTISE IN the PRINTED MAGAZINE?

Be seen in MapleLine Magazine. In addition to promoting your business, service or event in the glossy magazine, your participation shows support for good news and great ideas in an ongoing conversation about the growth and changes in the Sooke community.

Reader retention is up to 3 months or longer. Most readers indicate long-term periods of reading during times of relaxation. Time spent with MapleLine includes time viewing your advertisement. The small dimensions of the publication encourage carrying the publication in briefcase, purse or tote bag.

Some issues of the magazine will be kept for an entire season (e.g. Christmas season) or an entire lifetime (if a story is meaningful to an individual, family or group within the community).


A WIDE SELECTION OF PRINT ADS:

PRINT ADS - in main content section of MapleLine Magazine.
Glossy, full-colour display ads; design services included.
MINI-BURST: $110. Small boxed display ad. Size: 2.25" x 1.0"
CONDENSED: $165. Boxed display ad. Size: 2.25" x 1.25"
FOOTER: $205. Mini banner-style. Placed at the end of an article. Size: 4.75" x 0.75"
CHUNKY: $235. Boxed display ad. Size: 2.25" x 1.875"
CHUNKY-PLUS: $265. Boxed display ad. Size: 2.25" x 2.0"
BOLD STATEMENT: $375. Vertical presence (boxed display ad). Size: 2.25" x 3.375"
COMMANDING: $595. Half the page. Size: 4.75" x 2.75"
BIG MAMA: $995. Full page. Size: 4.75" x 6.5" (no bleed)
BREATHTAKING: $1,550. Inside back cover. Size: 5.25" x 7.25" + bleed (full page)
DYNAMITE: $1,950. Full back cover. Size: 5.25" x 7.25" + bleed
BACK COVER GROUP SPECIAL*:
$265 each. Display ad (1/8-page) on the back cover. Size: 2.0" x 1.5".

PRINT ADS - Text and text-box display in MapleLine's Sooke Business & Community Directory (classified style). Prime location, on inside back page and 2nd-to-last inside page(s). Design services included in fee.
INFO BLAST: $49. 4 lines of text
MINI LOGO MESSAGE:
$65. 5 lines of text, with mini logo   
Directory display ad - mini: $85. 2.445" x 0.875" 
Directory display ad - small: $95. 2.445" x 1.0"
Directory display ad - medium: $135. 2.445" x 1.5"
Directory display ad
- large: $155. 2.445" x 1.8"
Directory display ad - extra-large: $175. 2.445" x 2.0"
Directory display ad
- banner: $185. 5.0" x 0.625"

 



TECH SPECS (display ads)

PRINT:  PDF or jpeg; 300 dpi; CMYK

ONLINE:  jpeg; 72 dpi




PRINT DEADLINES 2010-2011:
 

ISSUE  & release date Editorial Deadline and Themes Ad Insertion Deadline Camera-Ready Deadline
Vol.2 No.4 Aug.-Oct.2010 Aug. 25 Fall 2010 CLOSED. Themes: Harvest, back to school, pets, families, homes & indoor living / introspection. FALL ISSUE: CLOSED closed
Vol.3 No.1 Nov.2010-Jan.2011 Nov.3 Holiday Season 2010 & New Year 2011 Thurs. Sept.30/10 Themes: Holiday season, coastal winter, festive season (celebration & renewal). HOLIDAY ISSUE: Fri. Oct.8, 2010 Thurs.Oct.14, 2010
Vol.3 No.2 Feb. to Apr. 2011 Feb.3 Winter/Spring 2011 Thurs. Dec.30/10 Themes: Winter-spring. Health & well-being, community growth. WINTER-SPRING:  Jan.8, 2011 Jan.14, 2011

Inquiries: advertising@maplelinemagazine.com




POLICIES

ADVERTORIALS (not offered). We do not do advertorials (i.e. ads in the form of articles), though we may seek advertisers whose products and services amplify the message or theme of feature articles.

* WE RESERVE THE RIGHT TO DECLINE any event listing, advertisement or sponsorship which in the opinion of the publisher does not serve the best interests of the publication, readership or community.
 

 

Online Advertising & Sponsorships:

MapleLine Online  updated  July 30/10

<< Return to: General advertising info

BE SEEN WITH THE ONGOING NEWS:

Deadlines are flexibile for online ads and sponsorships. Place and update your ads/sponsorships as suits your marketing schedule.

Join the Sooke Business Directory online. If you have purchased a print ad in MapleLine Magazine, get a text link in the Sooke Business Directory for only $19.50 per year!  With logo it's $35+hst.

Be part of the weekly/bi-weekly MapleLine e-news blastsPlace your announcement or display advertisement in a timely fashion. The e-bulletin pages stay online indefinitely as archived pages (including your ads). See sample e-news bulletin. Send ads and bulletin info to advertising@maplelinemagazine.com

Community event announcements* free (includes link); add $15 to include logo
MINI DISPLAY $17.50 for 1 insertion, or $31.50 for 2 insertions (approx. 220 pixels x 150 pixels)
SQUARE BUT COOL $31.50 for 1 insertion, or $59.95 for 2 insertions (approx. 220 pixels x 220 pixels)
LARGE BANNER at foot of page $35 for one insertion; $65 for 2 insertions (approx. 730 pixels x 115 pixels)

 

Sponsor an article page. Where a particular topic, theme or community issue is important to you or business, you can have your ad (with link) posted on an existing news-article page about that topic, and keywords about your business added to the code on that page. $95+hst for 12 months exposure (archived after 12 months, still searchable).

Create a custom article page. Be a newsmaker! Where a particular topic, theme or community issue is important to you or business, we can build a new article to promote that topic or issue. You are seen as the page sponsor. Search engine keywords about your business are added to the page. News updates may be made regularly to the page throughout a 12-month period. $295+hst for 12 months exposure (archived after 12 months, still searchable).

Encyclopedia entries: We can submit a valid helpful blurb about your business or industry into one of the online encyclopaedia sites. Inquire for details.


 

CONTACT & PAYMENT (print and online)

Inquire about advertising by phone at 250-642-7729 (or 1-877-595-6925 from beyond the Greater Victoria area) or email: advertising@maplelinemagazine.com 

Payment due within 10 days of ad booking.

 

Payment accepted by cheque (payable to Brookeline Publishing House Inc.), Visa (no surcharge), MasterCard (no surcharge) American Express (1% surcharge), and Interac (in-store only). Advertisers located outside Canada will be invoiced in US dollars.

HST payable (12%) on all ads. * According to CRA rules, any ads booked on or after May 1, 2010, that will appear in print on or after July 1/10, shall be HST billable.]

Print Ad Discount: Buy a print ad for 4 consecutive issues (pay for all 4 insertions up front) and get a 10% discount.

Non-Profits Discount Rate: Registered non-profit associations may request a first-insertion discount of 15% on standard advertising rates.