Advertising Rates: print, online & blog See: Sooke Business Directory >>
Print Advertising: updated July 30/10
Click here for a summary of editorial themes and
ad deadlines.
Glossy Colour Print Magazine
<< Return to: General advertising info
WHY ADVERTISE IN the PRINTED MAGAZINE?
Be seen in MapleLine Magazine. In addition to promoting your business, service or event in the glossy magazine, your participation shows support for good news and great ideas in an ongoing conversation about the growth and changes in the Sooke community.
Reader retention is up to 3 months or longer. Most readers indicate long-term periods of reading during times of relaxation. Time spent with MapleLine includes time viewing your advertisement. The small dimensions of the publication encourage carrying the publication in briefcase, purse or tote bag.
Some issues of the magazine will be kept for an entire season (e.g. Christmas season) or an entire lifetime (if a story is meaningful to an individual, family or group within the community).
A WIDE SELECTION OF PRINT ADS:
PRINT ADS - in main content section
of MapleLine Magazine.
Glossy, full-colour display ads; design services included.
MINI-BURST: $110. Small boxed display ad. Size: 2.25" x 1.0"
CONDENSED: $165. Boxed display ad. Size: 2.25" x 1.25"
FOOTER: $205. Mini banner-style. Placed at the end of an article.
Size: 4.75" x 0.75"
CHUNKY: $235. Boxed display ad. Size: 2.25" x 1.875"
CHUNKY-PLUS: $265. Boxed display ad. Size: 2.25" x 2.0"
BOLD STATEMENT: $375. Vertical presence (boxed display ad). Size: 2.25" x 3.375"
COMMANDING: $595. Half the page. Size: 4.75" x 2.75"
BIG MAMA: $995. Full page. Size: 4.75" x 6.5" (no bleed)
BREATHTAKING: $1,550. Inside back cover. Size: 5.25" x 7.25" +
bleed (full page)
DYNAMITE: $1,950. Full back cover. Size: 5.25" x 7.25" + bleed
BACK
COVER GROUP SPECIAL*: $265 each. Display ad (1/8-page) on the back
cover. Size: 2.0" x 1.5".
PRINT ADS - Text and text-box display in
MapleLine's Sooke Business & Community Directory (classified
style). Prime location, on inside back page and 2nd-to-last inside
page(s). Design services included in fee.
INFO BLAST: $49. 4 lines of text
MINI LOGO MESSAGE: $65. 5 lines of text, with mini logo
Directory display ad - mini: $85. 2.445" x 0.875"
Directory display ad
- small: $95. 2.445" x 1.0"
Directory display ad - medium: $135. 2.445" x 1.5"
Directory display ad
- large: $155. 2.445" x 1.8"
Directory display ad - extra-large: $175. 2.445" x 2.0"
Directory display ad -
banner: $185. 5.0" x 0.625"
TECH SPECS (display ads)
PRINT: PDF or jpeg; 300 dpi; CMYK
ONLINE: jpeg; 72 dpi
PRINT DEADLINES 2010-2011:
| ISSUE & release date | Editorial Deadline and Themes | Ad Insertion Deadline | Camera-Ready Deadline |
| Vol.2 No.4 Aug.-Oct.2010 Aug. 25 Fall 2010 | CLOSED. Themes: Harvest, back to school, pets, families, homes & indoor living / introspection. | FALL ISSUE: CLOSED | closed |
| Vol.3 No.1 Nov.2010-Jan.2011 Nov.3 Holiday Season 2010 & New Year 2011 | Thurs. Sept.30/10 Themes: Holiday season, coastal winter, festive season (celebration & renewal). | HOLIDAY ISSUE: Fri. Oct.8, 2010 | Thurs.Oct.14, 2010 |
| Vol.3 No.2 Feb. to Apr. 2011 Feb.3 Winter/Spring 2011 | Thurs. Dec.30/10 Themes: Winter-spring. Health & well-being, community growth. | WINTER-SPRING: Jan.8, 2011 | Jan.14, 2011 |
Inquiries: advertising@maplelinemagazine.com
POLICIES
ADVERTORIALS (not offered).
We do not do advertorials (i.e. ads in the form of articles), though we
may seek advertisers whose products and services amplify the message or
theme of feature articles.
* WE RESERVE THE RIGHT TO DECLINE any event listing, advertisement or sponsorship
which in the opinion of the publisher does not serve the best interests
of the publication, readership or community.
Online Advertising & Sponsorships:
MapleLine Online updated July 30/10
<< Return to: General advertising info
BE SEEN WITH THE ONGOING NEWS:
Deadlines are flexibile for online ads and sponsorships. Place and update your ads/sponsorships as suits your marketing schedule.
Join
the Sooke Business Directory
online. If you have purchased a print ad in MapleLine Magazine,
get a text link in the Sooke Business Directory for only $19.50
per year! With logo it's $35+hst.
Be
part of the weekly/bi-weekly MapleLine e-news
blasts. Place your announcement or display
advertisement in a timely fashion. The e-bulletin pages stay online indefinitely
as archived pages (including your ads).
See
sample e-news bulletin. Send ads and bulletin info to
advertising@maplelinemagazine.com
| Community event announcements* | free (includes link); add $15 to include logo |
| MINI DISPLAY | $17.50 for 1 insertion, or $31.50 for 2 insertions (approx. 220 pixels x 150 pixels) |
| SQUARE BUT COOL | $31.50 for 1 insertion, or $59.95 for 2 insertions (approx. 220 pixels x 220 pixels) |
| LARGE BANNER at foot of page | $35 for one insertion; $65 for 2 insertions (approx. 730 pixels x 115 pixels) |
Sponsor
an article page. Where a
particular topic, theme or community issue is important to you or
business, you can have your ad (with link) posted on an existing
news-article page about that topic, and keywords about your business
added to the code on that page. $95+hst for 12 months exposure
(archived after 12 months, still searchable).
Create
a custom article page. Be a newsmaker! Where a
particular topic, theme or community issue is important to you or
business, we can build a new article to promote that topic or issue. You
are seen as the page sponsor. Search engine keywords about your business
are added to the page. News updates may be made regularly to the page
throughout a 12-month period. $295+hst for 12 months exposure
(archived after 12 months, still searchable).
Encyclopedia
entries: We can submit a valid
helpful blurb about your business or industry into one of the online encyclopaedia
sites. Inquire for details.
CONTACT & PAYMENT (print and online)
Inquire about advertising by phone at 250-642-7729 (or
1-877-595-6925 from beyond the Greater Victoria area) or email:
advertising@maplelinemagazine.com
Payment due within 10 days of ad booking.
Payment accepted by cheque (payable to Brookeline Publishing House Inc.), Visa (no surcharge), MasterCard (no surcharge) American Express (1% surcharge), and Interac (in-store only). Advertisers located outside Canada will be invoiced in US dollars.
HST payable (12%) on all ads.
* According to CRA rules, any ads
booked on or after May 1, 2010, that will appear in print on or after
July 1/10, shall be HST billable.]
Print Ad Discount: Buy a print ad for 4 consecutive issues
(pay for all 4 insertions up front) and get a 10% discount.
Non-Profits Discount Rate: Registered non-profit associations
may request a first-insertion discount of 15% on standard advertising rates.